Key Points
- Justin Mathews and Mike O’Malley have launched a new digital consultancy, Moxie Labs, after nearly two decades of working together in technology and marketing.
- The agency was officially launched on 1 April and was planned as an all-remote operation before the coronavirus pandemic accelerated distributed working.
- Moxie Labs focuses on digital marketing, user experience design, web and app product development, and data analytics.
- The firm was founded to serve work at the intersection of marketing and product development.
- The duo said they expect to add to their C-suite in the coming months.
- The report has been attributed to Technical.ly in the available source.
What has been launched?
As reported by Technical.ly, Justin Mathews and Mike O’Malley have launched Moxie Labs, a new digital marketing and product development agency created to work at the intersection of marketing and technology. The agency began operations on 1 April and was set up as a distributed business from the outset.
The launch marks a new chapter for the two technologists, who have worked together for almost 20 years. According to the available report, the pair had long planned an all-remote model, and the pandemic later reinforced that approach.
Who are the founders?
As reported by Technical.ly, Justin Mathews and Mike O’Malley are the founders behind the new consultancy. The article describes both men as longtime Philly technologists with experience spanning technology and marketing. Their combined background is central to the company’s positioning, which blends product thinking with commercial and digital strategy.
The report says the pair have built much of their careers around that crossover space. That background appears to have shaped the consultancy’s service offering and launch strategy.
What services will it offer?
According to Technical.ly, Moxie Labs specialises in digital marketing, user experience design, web and app product development, and data analytics. Those services suggest a consultancy designed to support both customer-facing branding work and technical product work. The report indicates the company aims to bridge a gap between marketing execution and product creation.
The business is also expected to grow its leadership structure, with plans to add to its C-suite in the coming months. That points to an early-stage expansion phase as the consultancy establishes itself in the market.
Why does it matter?
The launch reflects continued demand for businesses that can combine digital strategy with product development. It also fits a broader shift towards remote and distributed teams, a model the founders had already been considering before the pandemic. In practical terms, the move positions Moxie Labs as a flexible consultancy built for modern client needs.
For readers following tech services and startup activity, the launch is notable because it shows experienced operators turning long-standing collaboration into a dedicated firm. The emphasis on marketing, design, and data also suggests the consultancy is aiming for multi-disciplinary projects rather than a single narrow niche.
What did the report say?
As reported by Technical.ly, the founders “are launching a new venture” after nearly two decades together, and the agency was officially launched on 1 April. The report also states that the startup’s specialties include digital marketing, user experience design, web and app product development and data analytics. In the same coverage, it is noted that Mathews and O’Malley are looking to add to their C-suite in the coming months.
How does this fit industry trends?
The consultancy’s remote-first structure mirrors how many digital firms have evolved in recent years. Its mix of creative, technical, and analytical services also reflects the growing demand for integrated digital partners rather than single-service vendors. The launch therefore sits squarely within a market where clients increasingly expect strategy, design, and delivery to be closely connected.
Why should professionals pay attention?
For businesses, the launch is a reminder that strong digital consultancies often emerge from long-standing partnerships between people with complementary skills. For professionals, it highlights the value of experience across both marketing and product development, especially as companies seek teams that can handle full digital journeys. The move may also be of interest to those tracking how remote work continues to shape agency models