Key Points
- Twenty7tec, a mortgage technology provider, has appointed Nick Wakeham as head of data sales to strengthen its focus on market intelligence and data-driven solutions for lenders and providers.
- Wakeham is responsible for leading the commercial strategy for the firm’s data and analytics capabilities, including the INSIGHT Pro product suite.
- He brings nearly two decades of experience in financial services, starting in B2B media sales and most recently holding senior roles at ISS Market Intelligence, where he led sales and account management for MarketPro and MarketPulse products in the UK.
- Wakeham previously worked in B2B media sales with Money Marketing and Mortgage Strategy, delivering cross-platform campaigns for providers engaging with advisers.
- His role involves expanding market insights, supporting product development, understanding market dynamics, adviser behaviour, and distribution opportunities, while embedding data-led solutions across Twenty7tec’s ecosystem.
- Kate Buckley, chief revenue officer at Twenty7tec, stated: “I’m delighted to welcome Nick to the team. He brings a wealth of experience and will lead our go-to-market vision for the INSIGHT product suite, working closely with partners to deliver real value across the market!”
- Nick Wakeham said: “I’m really looking forward to be a member of such an innovative organisation. I’m not sure about the lunchtime running club just yet, but what I’ve seen and who I’ve met in my first week tell me that this is going to be a thoroughly enjoyable place to work whilst delivering some seriously great solutions to clients.” (Note: Original reports a likely transcription error as “Wakefield”; corrected to Wakeham based on consistent naming across sources.)
- The appointment reflects Twenty7tec’s ongoing investment in data and analytics amid a complex, fast-moving market environment.
- This hire follows previous sales leadership additions, such as Adam Newman as head of sales and Stephen Rhodes as national sales manager, to drive growth and client support.
- Twenty7tec recently launched ADAPT, a premium upgrade to its RESEARCH platform, to help advisers monitor product changes in real time; Nathan Reilly, chief customer officer, said: “Advisers are operating in a market where product withdrawals and pricing changes can happen at any point in the advice journey. ADAPT is about giving them confidence and control in that environment. By proactively monitoring recommended products and flagging changes in real time, we’re helping advisers protect their pipeline, reduce unnecessary rework and deliver a smoother experience for their clients. It protects advisers against volatility while saving valuable time, which is exactly what advisers need in a fast-moving market.”
Who is Nick Wakeham?
Twenty7tec has appointed Nick Wakeham as its new head of data sales, a move aimed at bolstering the company’s data offerings in the competitive mortgage technology sector.
As reported by Rosie Murray-West of Mortgage Solutions, Wakeham will take responsibility for the mortgage tech company’s data and analytics capabilities, including INSIGHT Pro. His focus will be on expanding the reach of market insights and helping firms understand adviser behaviour and distribution opportunities.
By Dan McGrath of MoneyAge, Wakeham has joined with nearly two decades of financial services experience, starting in B2B media sales and progressing to senior roles at ISS Market Intelligence, leading sales for its MarketPro and MarketPulse products. He also worked with Money Marketing and Mortgage Strategy on cross-platform campaigns.
Wakeham expressed enthusiasm for the role, noting the company’s innovative environment.
What is Twenty7tec’s Strategy Behind This Hire?
The appointment underscores Twenty7tec’s commitment to data-driven solutions for lenders and providers in a dynamic market.
As per Mortgage Solutions coverage by Rosie Murray-West, Kate Buckley, chief revenue officer at Twenty7tec, commented: “I’m delighted to welcome Nick to the team. He brings a wealth of experience and will lead our go-to-market vision for the INSIGHT product suite, working closely with partners to deliver real value across the market!”
MoneyAge, reported by Dan McGrath, highlights that the hire strengthens focus on enhanced market intelligence, with Wakeham leading commercial strategy for data capabilities like INSIGHT Pro.
Mortgage Soup’s technology section announced: “Twenty7tec hires Nick Wakeham to lead data sales push. Twenty7tec has appointed Nick Wakeham as head of data sales as it looks to…”
This aligns with prior expansions; Twenty7tec’s LinkedIn post detailed hires like Adam Newman as head of sales, who most recently led sales at Acre, and Stephen Rhodes as national sales manager, to support growing demand.
What Experience Does Nick Wakeham Bring?
Nick Wakeham’s career spans almost 20 years in financial services sales.
According to Dan McGrath in MoneyAge, he began in B2B media sales and advanced to senior positions at ISS Market Intelligence, managing sales and accounts for UK products MarketPro and MarketPulse.
Rosie Murray-West of Mortgage Solutions added his B2B media work at Money Marketing and Mortgage Strategy, focusing on campaigns for adviser engagement.
Wakeham will embed data solutions across Twenty7tec’s ecosystem, aiding product development and market understanding.
What Role Will Wakeham Play at Twenty7tec?
Wakeham leads commercial efforts for data and analytics, including INSIGHT Pro.
Mortgage Solutions by Rosie Murray-West states his duties include expanding insights, supporting development, and analysing market dynamics and adviser behaviour.
He collaborates with product and commercial teams for ecosystem integration.
MoneyAge by Dan McGrath confirms responsibility for the firm’s data strategy.
How Does This Fit Twenty7tec’s Recent Developments?
This hire continues Twenty7tec’s sales strengthening.
Previous announcements on the company’s site noted Adam Newman joining as head of sales with lending experience, stating: “Twenty7tec is delighted to welcome two senior hires to our sales leadership team as we continue to drive innovation and deepen support for clients across the mortgage and financial services industry.”
In March 2026, Twenty7tec launched ADAPT for its RESEARCH platform; Nathan Reilly, chief customer officer, explained: “By proactively monitoring recommended products and flagging changes in real time, we’re helping advisers protect their pipeline…”
Twenty7tec’s Velocity platform supports mortgage, protection, and wealth advisers.
Why is Data Sales Important in Mortgage Tech Now?
The sector faces volatility, making intelligence critical.
The appointment aids navigation of complex trends, as per multiple reports.
For professionals seeking to master such data analytics and sales strategies in fintech, Data Analytics and Sales Training courses equip teams with essential skills to leverage market intelligence effectively.
What Do Industry Observers Say?
Kate Buckley’s welcome highlights Wakeham’s value for INSIGHT.
Wakeham praised the team’s innovation, mentioning the “lunchtime running club.”