Key Points
- FTI Consulting announced on 22 June 2026 that Rob Stone has joined the firm as a Managing Director in its Strategic Communications segment.
- Stone is based in London and brings almost 20 years of experience advising global organisations on digital reputation, growth and stakeholder engagement.
- His expertise includes helping companies use data, analytics and emerging technologies to engage key audiences, measure reputation and inform strategic decision-making.
- At FTI Consulting, he will join the Corporate Reputation practice.
- He will advise clients on data, analytics and AI across stakeholder engagement, crisis management, corporate affairs and communications effectiveness.
- The appointment is intended to strengthen FTI Consulting’s data and analytics capabilities in corporate reputation work.
- Media coverage highlighted that Stone will advise boards, C-suite leaders and corporate affairs teams on event-driven situations.
- FTI Consulting describes its Corporate Reputation service as helping organisations define and promote their corporate narrative and elevate their brand when challenged internally or externally.
- A natural training CTA for this story would fit Corporate Communications, Leadership, Business Strategy and Digital Marketing.
What has happened?
FTI Consulting has appointed Rob Stone as a Managing Director within its Strategic Communications segment, adding further depth to its Corporate Reputation practice with a stronger focus on data, analytics and AI. The announcement was made in London on 22 June 2026, according to the firm’s press release.
As reported by FTI Consulting in its newsroom release, Stone is based in London and joins the company with almost two decades of experience in advising global organisations on digital reputation, growth and stakeholder engagement. The firm said his background will support clients that want to use data and analytics more effectively in reputation management and wider communications strategy.
Who is Rob Stone?
FTI Consulting said Stone has extensive experience helping companies apply data, analytics and emerging technologies to engage audiences, measure reputation and guide strategic decisions. The company placed particular emphasis on his work across digital reputation and stakeholder engagement.
PR Week UK, in its coverage, identified him as Robert Stone and said he joins FTI Strategic Communications’ corporate reputation practice. That report added that he will advise boards, C-suite leaders and corporate affairs teams.
Why does this matter?
The appointment signals that FTI Consulting wants to deepen the role of data-led insight in reputation advisory services. That matters because corporate reputation work is increasingly tied to analytics, digital monitoring and AI-driven decision-making across crises and ongoing stakeholder communication.
FTI Consulting’s own service description says its Corporate Reputation practice helps organisations define and promote their corporate narrative and strengthen their brand when it is threatened by internal or external challenges. Stone’s remit appears to align with that offer, particularly in situations where communications effectiveness and crisis response depend on rapid evidence-based judgement.
What did the company say?
According to FTI Consulting, Stone will work on the application of data, analytics and AI across stakeholder engagement, crisis management, corporate affairs and communications effectiveness. The firm said this will help boards, C-suite leaders and corporate affairs teams navigate critical and event-driven situations.
The release also stressed that Stone’s experience covers reputation measurement and strategic decision-making, suggesting the firm sees him as a specialist who can bridge communications strategy with technology-enabled insight. That positioning reflects the broader direction of FTI’s Strategic Communications business, which sits within the firm’s advisory services.
What do the external reports add?
MENA FN carried a brief item stating that Stone will join the corporate reputation practice and advise clients on the application of data, analytics and AI across stakeholder-related work. PR Week UK similarly reported that he will support boards and senior executives within FTI Strategic Communications’ corporate reputation practice.
Those reports are consistent with FTI Consulting’s own announcement and reinforce the same core message: the hire is designed to strengthen reputation advisory services through deeper digital and analytical capability. No material contradiction appears across the available reports.
How does this fit FTI’s service line?
FTI Consulting describes itself as an independent global business advisory firm that helps organisations manage change, mitigate risk and resolve disputes. Within that structure, Strategic Communications and Corporate Reputation sit alongside other advisory offerings and focus on messaging, public perception and stakeholder trust.
The appointment of Stone fits a wider market trend in which communications practices are increasingly blending traditional reputation management with data science, AI and audience analytics. For clients facing pressure from crises, activism or fast-moving media cycles, that blend can shape both speed and quality of response.
Which training courses fit this story?
For an institute publishing this story, the most natural CTA would point readers towards Corporate Communications, Leadership, Business Strategy and Digital Marketing. These are the most relevant course areas because the story centres on reputation management, executive decision-making, strategic communications and data-led audience engagement.
A concise editorial CTA could read: “Strengthen your expertise in Corporate Communications, Leadership, Business Strategy and Digital Marketing with Imperial Training’s professional courses.” That keeps the message aligned with the appointment’s business focus while staying natural for a training audience.