The Retail and E-Commerce Data Analytics Training Course offered by Imperial Corporate Training Institute is a comprehensive and industry-focused programme designed to equip professionals with advanced analytical skills tailored specifically for the retail and online commerce sectors. In today’s highly competitive marketplace, retail businesses and e-commerce platforms generate massive volumes of transactional, customer, behavioural, and inventory data. This course enables participants to transform that raw data into actionable insights that drive profitability, optimise operations, and enhance customer experience.
This data analytics training course bridges the gap between theory and real-world retail applications. Participants will learn how to analyse sales performance, customer segmentation, demand forecasting, inventory optimisation, pricing strategies, and digital marketing effectiveness using modern analytics tools and techniques. From traditional brick-and-mortar retail operations to leading e-commerce marketplaces, this programme provides a practical framework for leveraging data to increase revenue, reduce costs, and make smarter business decisions in a digital-first economy.
Objectives
By the end of this Retail and E-Commerce Data Analytics Training Course, participants will be able to:
- Understand the fundamentals of retail and e-commerce data ecosystems.
- Analyse sales and revenue data to identify growth opportunities.
- Perform customer segmentation using behavioural and transactional data.
- Apply predictive analytics for demand forecasting and stock planning.
- Evaluate marketing campaign performance using digital analytics metrics.
- Optimise pricing strategies through data-driven modelling.
- Analyse website traffic, conversion rates, and customer journeys.
- Use dashboards and visualisation tools to present retail insights clearly.
- Improve supply chain and inventory management decisions with analytics.
- Develop data-driven strategies to enhance customer retention and loyalty.
- Implement performance measurement frameworks for retail KPIs.
- Interpret big data trends affecting the retail and e-commerce industry.
Target Audience
This Retail and E-Commerce Data Analytics Training Course is designed for:
- Retail managers seeking to improve sales and operational performance.
- E-commerce professionals managing online stores and digital marketplaces.
- Business analysts working in retail and consumer goods sectors.
- Marketing professionals handling digital campaigns and online advertising.
- Supply chain and inventory managers in retail organisations.
- Data analysts transitioning into retail and e-commerce analytics.
- Entrepreneurs operating online stores or multi-channel retail businesses.
- IT professionals supporting retail data systems.
- Finance professionals responsible for retail profitability analysis.
- Decision-makers aiming to implement data-driven retail strategies.