The Negotiation and Persuasion Skills Training Course at Imperial Corporate Training Institute is a comprehensive personal development training course designed to equip professionals with the strategic, psychological, and practical tools required to influence outcomes effectively. In today’s competitive business environment, negotiation is no longer limited to boardrooms or sales discussions. It is a daily skill required in leadership, project management, procurement, partnerships, team management, and client relationships. This course provides participants with structured methodologies, proven negotiation frameworks, and ethical persuasion strategies that can be applied across industries and organisational levels.
This training course blends behavioural psychology, communication science, and practical negotiation models to help participants achieve win-win outcomes while protecting long-term relationships. Participants will learn how to prepare for negotiations strategically, identify interests versus positions, manage emotions, overcome objections, and use persuasive language with confidence and clarity. Through practical exercises, role plays, case studies, and real-world simulations, attendees will gain hands-on experience in handling complex negotiations, high-pressure discussions, and challenging personalities. The course ensures measurable improvements in influence, confidence, and decision-making skills, making it ideal for professionals seeking personal and professional growth.
Objectives
By the end of this personal development training course, participants will be able to:
- Understand the core principles of effective negotiation and persuasion
- Differentiate between positional bargaining and interest-based negotiation
- Develop structured negotiation preparation strategies
- Apply persuasive communication techniques ethically and confidently
- Identify and respond to various negotiation styles and personality types
- Manage conflict and handle objections constructively
- Use questioning and listening skills to uncover hidden interests
- Strengthen emotional intelligence during high-pressure discussions
- Create win-win outcomes that preserve long-term relationships
- Increase confidence in formal and informal negotiation settings
Target Audience
This Negotiation and Persuasion Skills Training Course is suitable for:
- Managers and team leaders
- Sales and marketing professionals
- Procurement and supply chain professionals
- HR specialists and recruiters
- Entrepreneurs and business owners
- Project managers
- Customer service professionals
- Corporate executives
- Legal and contract professionals
- Individuals seeking to enhance personal influence and communication skills