The oil and gas industry undergoes periods of volatility punctuated by regulatory changes, global supply pressures, and intensifying competition. Companies in the upstream, midstream, and downstream value chains continue to wrestle with the difficulty of making commercially sound decisions that are consistent with market realities while thinking in terms of long-term growth. The Marketing Strategy in the Oil and Gas Business Training Course, at the Imperial Corporate Training Institute, prepares professionals to address this complex issue with corporate-grade clarity, commercial discipline, and a market-responsive perspective.
This is not an advanced programme on marketing theory, but instead tangibly demonstrates how genuine commercial strategies are developed, stress-tested and put into practice, no matter the sector, through exploration, production, refining, transportation, storage, and retailing of energy. Participants also learn how strategic marketing decisions underpin the investing priorities, customer portfolio, competitiveness and long-term profitability in a global energy market. The marketing strategy course takes a collection of powerful analytical tools and provides practical frameworks you can utilize to drive measurable commercial impact through your oil and gas business operations.
Objectives
The primary objectives of this training course are:
- Become knowledgeable about marketing strategy frameworks developed specifically for the oil and gas value chain.
- Increase capabilities for market analysis, competitive intelligence, and consumer behaviour tracking in high-value industrial markets.
- How to develop segmentation, targeting and positioning plans for upstream, midstream, and downstream business activities.
- Understand commercial trends, global pricing behaviour, and economic forces impacting oil and gas markets.
- Prepare sophisticated strategic marketing plans in alignment with corporate strategy, investment portfolios, and long-term growth targets.
- Build knowledge in brand management, product differentiation, and corporate communication for technical and B2B constituents.
- Gain confidence in developing digital marketing strategies for industrial customers, including analytics, automation, and digital sales pipelines.
- Gain understanding of how to incorporate sustainability, ESG expectations, and energy transition positioning into a marketing strategy.
- Improve presenting in front of an executive audience, communicating with stakeholders, and reporting to a board of directors related to marketing decision making.
- Increase functional collaboration between marketing, commercial teams, business development, technical operations and executive leadership.
Target Audience
This course is ideal for:
- Marketing Managers, Brand Managers, and Corporate Communications practitioners engaged in oil and gas environments.
- Business Development professionals who want to enhance their strategic influence and commercial impact.
- Commercial Officers, Sales Managers, and Key Account Managers responsible for high-value B2B relations.
- Upstream, midstream, and downstream professionals moving into marketing or business strategy roles.
- Business Executives, Directors and Senior Managers overseeing marketing, strategy, investment, or commercial activities.
- Entrepreneurs, and consultants servicing clients in oil, gas, refining, petrochemicals, LNG, drilling services, and energy technology.
- Corporate teams preparing for organisational transformation, digitalisation, or expanding into new global markets.