Fundamentals of Sales and Marketing Training Course

ICTI and Partners Certification

1 Week

20 Hours

Classroom, In-House, Online

Price: £3500

Group discounts available. Get Registered for more details.

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Fundamentals of Sales and Marketing Training Course offered by Imperial Corporate Training Institute is structured to build a strong commercial foundation aligned with contemporary corporate performance requirements. Positioned within Sales and Marketing Training Courses, this program focuses on establishing clarity, consistency, and discipline across sales and marketing functions. It addresses how organizations create demand, acquire customers, and sustain market relevance through integrated commercial practices rather than isolated activities.

This fundamentals of sales and marketing training course is designed for organizations seeking to standardize commercial understanding across teams while maintainFundaing alignment with strategic growth objectives. It emphasizes how sales and marketing functions interact to support revenue generation, brand positioning, and customer acquisition. The course reflects real-world corporate environments where structured processes, accountability, and performance measurement are essential for scalability and control.

The program incorporates sales and marketing basics certification principles that support shared commercial language, unified objectives, and operational coherence. It explores how introductory sales and marketing course frameworks underpin more advanced commercial initiatives by reinforcing core concepts such as value creation, customer segmentation, and funnel management. These foundations are positioned as critical enablers for organizational consistency and cross-functional collaboration.

Through a focus on core sales and marketing skills training, the course examines how structured commercial capabilities support predictable outcomes. It aligns sales execution with marketing strategy to ensure that customer engagement, lead progression, and conversion activities are guided by common objectives. The course also reflects sales and marketing principles for beginners while maintaining a professional tone suitable for corporate stakeholders and management teams.

Participants engage with professional sales and marketing foundation course perspectives that emphasize governance, performance alignment, and customer-centric decision making. The course integrates sales funnel and marketing fundamentals training to demonstrate how organizations manage awareness, consideration, and conversion within controlled frameworks. It also addresses customer acquisition fundamentals course practices that support sustainable growth in competitive markets.

As an essential sales and marketing training program, this course supports organizations seeking to formalize commercial capability development without adopting an academic approach. It is positioned to support sales and marketing certification for professionals requirements by reinforcing disciplined thinking, structured execution, and measurable performance outcomes across corporate environments.

Objectives

Establish a unified understanding of sales and marketing fundamentals across corporate teams
Strengthen alignment between sales execution and marketing strategy
Improve clarity around customer acquisition and demand generation processes
Develop structured approaches to managing sales funnels and marketing pipelines
Support consistent application of core sales and marketing skills across functions
Enhance cross-functional collaboration between commercial teams
Strengthen performance accountability through standardized commercial frameworks
Improve decision making through structured market and customer analysis
Support adoption of professional sales and marketing foundation course standards
Enhance organizational readiness for advanced sales and marketing initiatives
Strengthen governance and consistency in commercial operations
Align foundational commercial practices with long-term business objectives

Target Audience

Sales executives seeking structured understanding of marketing alignment
Marketing professionals requiring stronger insight into sales execution models
Business development managers responsible for customer acquisition performance
Commercial managers overseeing integrated sales and marketing teams
Account managers managing customer engagement and conversion processes
Corporate professionals transitioning into sales or marketing roles
Operations managers supporting revenue-generating functions
Strategy professionals involved in go-to-market planning
Customer acquisition and growth managers
Early-career professionals seeking sales and marketing certification for professionals
Team leaders responsible for commercial capability development
Consultants supporting organizational sales and marketing transformation

Course Modules

This module establishes the role of sales and marketing as integrated commercial functions within corporate organizations. It examines how value propositions, market positioning, and revenue objectives are aligned through structured planning. Participants explore foundational concepts that support consistency across teams. The module also reviews how organizations formalize commercial roles and responsibilities. Emphasis is placed on shared accountability and performance alignment.

This module focuses on how organizations identify, segment, and prioritize target markets. It examines customer needs, decision drivers, and value expectations within structured commercial models. Participants explore how segmentation informs messaging, channel selection, and sales focus. The module also addresses alignment between market insight and execution. Attention is given to supporting customer acquisition fundamentals course objectives.

This module addresses sales funnel and marketing fundamentals training through structured pipeline management. It examines how leads progress from awareness to conversion within controlled frameworks. Participants explore funnel stages, qualification criteria, and performance indicators. The module also reviews coordination between marketing-generated leads and sales follow-up. Emphasis is placed on predictability and transparency in pipeline reporting.

This module focuses on core sales and marketing skills training related to engagement, communication, and negotiation. It examines structured approaches to managing prospects and customer relationships. Participants explore how sales execution supports broader marketing objectives. The module also addresses consistency in messaging and value articulation. Attention is given to managing long-term customer value.

This module examines marketing fundamentals that support sales effectiveness and brand consistency. It explores positioning, messaging frameworks, and channel coordination. Participants analyze how marketing initiatives influence demand generation and customer perception. The module also addresses internal alignment between marketing strategy and sales execution. Emphasis is placed on governance and brand integrity.

This module focuses on customer acquisition fundamentals course principles applied in corporate environments. It examines structured approaches to attracting, converting, and retaining customers. Participants explore lifecycle thinking and engagement continuity. The module also addresses coordination between acquisition and retention strategies. Attention is given to sustainable growth and relationship management.

This module addresses how organizations measure sales and marketing performance. It examines key metrics, reporting structures, and accountability frameworks. Participants explore how data supports decision making and continuous improvement. The module also reviews governance models that ensure consistency and compliance. Emphasis is placed on aligning performance measurement with strategic objectives.

This module focuses on long-term integration of sales and marketing capabilities. It examines leadership responsibilities in managing commercial alignment. Participants explore how foundational practices support scalability and resilience. The module also addresses continuous capability development and process refinement. Attention is given to embedding fundamentals into organizational culture.

FAQs

What is the focus of the Fundamentals of Sales and Marketing Training Course

The course focuses on establishing structured sales and marketing foundations aligned with corporate performance and growth objectives.

Is this course suitable for professionals new to sales and marketing roles

Yes, it supports sales and marketing principles for beginners while maintaining a professional corporate focus.

Does the course cover both sales and marketing equally

Yes, it integrates sales execution and marketing strategy to ensure functional alignment.

Can this course support professional certification pathways

The course aligns with sales and marketing certification for professionals and foundational capability standards.

Who should attend this essential sales and marketing training program

It is suitable for sales professionals, marketing teams, business development managers, and commercial leaders seeking structured fundamentals.

Course Dates

Availiable Dates

Place

April 6, 2026

May 4, 2026

September 7, 2026

January 4, 2027

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