Customer Relationship Management CRM Training Course

ICTI and Partners Certification

1 Week

20 Hours

Classroom, In-House, Online

Price: £3500

Group discounts available. Get Registered for more details.

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The Customer Relationship Management CRM Training Course offered by Imperial Corporate Training Institute provides a corporate-level professional framework for understanding, implementing and optimising CRM systems to support business growth, customer engagement and operational performance. The course prepares participants to work confidently with CRM training course methodologies, processes and tools that drive commercial outcomes. It is designed to help professionals strengthen customer relationship management skills and build the capability to manage interactions, sales pipelines and customer journeys in a structured and business-oriented environment.

Positioned within the broader Sales and Marketing Training Courses suite, this programme delivers a comprehensive understanding of CRM systems and tools training with a strong focus on real-world applications in sales, service and marketing operations. Participants gain the ability to analyse customer behaviour, track lifecycle stages and enhance decision-making through CRM data analytics course techniques. Modern organisations rely heavily on data-driven insights to guide strategic direction, and the course equips professionals with customer insights and segmentation training techniques that support targeted communication, product alignment and customer experience optimisation.

A key component of the programme is CRM implementation and optimisation, enabling participants to assess system configurations, operational requirements and organisational needs to build effective CRM environments. The course takes a business-centric approach that strengthens the connection between technology adoption and customer success outcomes. Participants learn to design CRM strategy development course frameworks that support revenue forecasting, relationship building and long-term customer value.

The training also reinforces operational capability through sales pipeline and customer lifecycle management principles, enabling professionals to monitor customer journeys from lead generation through retention and repeat engagement. Practical modules build CRM best practices for customer success and provide clarity on how digital capabilities, behavioural insights and workflow automation contribute to overall customer satisfaction and organisational growth.

Through CRM software skills for professionals, participants gain confidence in system navigation, reporting, segmentation, dashboard interpretation and workflow optimisation. By combining strategic, analytical and operational elements, the programme prepares professionals to deliver customer excellence, increase commercial efficiency and support digital transformation through effective customer relationship management.

Objectives

Strengthen customer relationship management skills for corporate environments
Apply CRM training course concepts to support customer growth and engagement
Build expertise in CRM systems and tools training for sales and marketing operations
Develop CRM data analytics course capabilities for stronger decision-making
Enhance customer insights and segmentation training for targeted strategies
Improve sales pipeline and customer lifecycle management performance
Apply CRM implementation and optimisation techniques
Strengthen CRM strategy development course skills for business alignment
Improve communication and customer success outcomes through CRM best practices
Strengthen CRM software skills for professionals across departments
Align CRM processes with organisational goals for improved commercial performance
Use CRM reporting and analytics to drive long-term customer value

Target Audience

CRM Executives responsible for customer database management
Sales Managers overseeing sales pipeline and lead development
Marketing Professionals working on customer insights and segmentation
Customer Experience Teams improving touchpoints and service quality
Business Development Managers engaging in relationship-building
Client Relationship Officers managing customer interactions
Digital Transformation Professionals integrating CRM systems
Sales Operations Specialists supporting forecasting and reporting
Entrepreneurs building structured customer management systems
Key Account Managers improving long-term customer value
Data Analysts looking to expand CRM data analytics capabilities
Professionals transitioning to CRM-focused roles in corporate environments

Course Modules

This module introduces core CRM principles and their relevance in corporate business environments. Participants learn to strengthen customer relationship management skills for long-term growth. It covers designing CRM structures that align with organisational objectives and performance goals.

Participants explore CRM platforms, functionalities and operational workflows. The module develops skills in system navigation, reporting and dashboard interpretation. It demonstrates how CRM tools support sales, marketing and service team effectiveness.

This module focuses on using CRM data to analyse customer behaviour and preferences. Participants learn segmentation techniques to enhance targeting and communication accuracy. It also strengthens insight-driven decision-making for strategic customer engagement.

Participants build analytics capability to support forecasting and trend analysis. The module covers interpreting CRM metrics that influence customer strategies. It highlights using data to evaluate relationship strength and engagement outcomes.

This module teaches participants how to design CRM strategies aligned with commercial objectives. It reinforces improving customer interactions across lifecycle stages. Participants develop frameworks that support organisational customer success initiatives.

Participants learn to assess organisational readiness and implementation requirements for CRM systems. The module focuses on optimising workflows, automations and customer touchpoints. It provides guidance on strengthening system performance through continuous improvement.

This module guides participants in building structured pipelines for lead development and conversion. It addresses managing lifecycle stages from acquisition through retention. Participants learn strategies to enhance engagement and optimise customer journeys.

Participants learn methods to strengthen customer loyalty, satisfaction and long-term relationship value. The module covers applying CRM best practices to improve retention and performance. It also emphasises collaboration techniques to build high-performing CRM teams.

FAQs

What does this CRM course focus on?

The programme focuses on core CRM skills, system tools, analytics, lifecycle management and customer success strategies used in corporate environments.

Does the course cover CRM software training?

Yes, the course provides CRM software skills for professionals, including navigation, reporting, segmentation and workflow optimisation.

Who should attend this CRM training course?

Sales, marketing, customer experience, CRM executives, business development teams and professionals transitioning to CRM-focused roles.

Will this course help me improve customer retention and engagement?

Yes, you will learn CRM best practices for customer success, segmentation methods, lifecycle strategies and engagement improvement techniques.

Does the course include CRM strategy development?

Yes, participants learn to develop CRM strategies aligned with organisational goals, customer needs and long-term commercial performance.

Course Dates

Availiable Dates

Place

April 6, 2026

August 3, 2026

December 7, 2026

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