Business-to-Consumer (B2C) Marketing Training Course

ICTI and Partners Certification

1 Week

20 hours

Classroom, In-House, Online

Price: £3500

Group discounts available. Get Registered for more details.

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The Business-to-Consumer (B2C) Marketing Training Course at Imperial Corporate Training Institute is tailored for corporate professionals aiming to master consumer-centric marketing strategies that drive brand awareness, engagement, and sales in highly competitive markets. This comprehensive program equips participants with cutting-edge knowledge on consumer behavior, digital marketing, personalized customer experiences, and omnichannel campaign execution. Focused on practical application, the course addresses modern marketing challenges and opportunities unique to B2C markets, providing tools to build strong brand loyalty, optimize conversion rates, and enhance customer lifetime value through data-driven marketing tactics.

Objectives

Advance expertise in Business-to-Consumer marketing strategies that prioritize consumer insights and behavior analysis.
Develop skills in creating compelling marketing messages, digital storytelling, and brand positioning to influence purchasing decisions.
Learn how to design and execute integrated marketing campaigns across multiple channels including social media, email, and mobile platforms.
Master customer segmentation, personalization techniques, and customer experience design to boost engagement and retention.
Utilize modern marketing technologies, including marketing automation and analytics tools, to optimize campaign performance.
Understand the impact of emerging trends such as AI-driven marketing and e-commerce dynamics on B2C marketing strategies.
Improve measurement techniques to evaluate marketing ROI, customer acquisition cost, and lifetime value metrics.

Target Audience

This course is designed for marketing managers, digital marketers, brand strategists, sales leaders, and business development professionals focused on consumer markets across retail, e-commerce, consumer goods, and services sectors. It is suitable for those responsible for driving customer acquisition, brand growth, and loyalty programs within corporate organizations. Additionally, marketing consultants, product managers, and advertising specialists who want to deepen their understanding of B2C marketing dynamics and execute high-impact campaigns will benefit greatly.

Course Modules

Explore the foundations of Business-to-Consumer marketing including consumer psychology, buying motivations, and market segmentation. Gain insights into how consumer expectations shape marketing strategies and brand interactions.

Delve into key drivers behind consumer decision-making and purchasing behavior. Learn methodologies for gathering actionable insights through qualitative and quantitative research to inform marketing tactics.

Develop skills to create powerful brand identities and value propositions that resonate emotionally with consumers. Focus on brand positioning, storytelling, and differentiation in saturated markets.

Learn to leverage digital marketing channels such as social media, search engine marketing, email marketing, and mobile advertising to reach and engage target audiences effectively.

Master customer segmentation and personalized marketing techniques to enhance the customer journey. Understand how to design seamless omnichannel experiences that increase satisfaction and loyalty.

FAQs

What key areas does the Business-to-Consumer Marketing Training Course cover?

It covers consumer behavior, brand building, digital marketing, personalization, campaign management, marketing automation, e-commerce, and performance measurement.

Who can benefit from this B2C marketing course?

Marketing managers, digital marketers, brand strategists, sales leaders, and consultants focused on retail, consumer goods, e-commerce, and corporate marketing.

Does the course include training on digital marketing channels?

Yes, it offers comprehensive insights into social media, SEO, email marketing, mobile advertising, and digital campaign execution for B2C audiences.

How does the course help improve customer engagement and loyalty?

Participants learn to use personalization, customer experience management, and data analytics to design effective engagement and retention strategies.

Are emerging marketing trends and technologies discussed in the course?

Absolutely. The course covers AI-driven marketing, influencer marketing, sustainability, and future trends transforming B2C marketing strategies.

Course Dates

Availiable Dates

Place

April 6, 2026

August 3, 2026

December 7, 2026

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