Business-to-Business (B2B) Marketing Training Course

ICTI and Partners Certification

1 Week

20 hours

Classroom, In-House, Online

Price: £3500

Group discounts available. Get Registered for more details.

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The Business-to-Business (B2B) Marketing Training Course at Imperial Corporate Training Institute is meticulously designed for corporate marketers and business development leaders aiming to excel in the complex, competitive world of B2B markets. This course focuses on advanced B2B marketing strategies, customer-centric approaches, and integrated campaign execution that drive business growth and strengthen client relationships. Participants will learn how to analyze buyer behavior, optimize demand and lead generation, and implement data-driven marketing frameworks. This course empowers professionals to align marketing efforts with sales objectives, enhance brand positioning in B2B channels, and maximize ROI through effective marketing automation and performance measurement.

Objectives

Equip marketing professionals with advanced B2B marketing skills tailored for complex business environments.
Understand key differences between B2B and B2C marketing to tailor strategies effectively.
Master account-based marketing (ABM) and customer lifecycle management to enhance lead generation and conversion.
Develop integrated marketing campaigns that align with business goals and customer journeys.
Learn to leverage digital marketing channels, automation tools, and content marketing for B2B engagement.
Analyze B2B buyer behavior and decision-making processes to refine messaging and targeting.
Measure marketing impact with relevant KPIs and optimize strategies based on data-driven insights.

Target Audience

This training program targets senior marketing managers, sales directors, business development executives, demand generation specialists, and corporate strategists operating in B2B industries such as technology, manufacturing, professional services, and industrial sectors. It is ideal for professionals responsible for driving market growth, improving lead quality, and integrating marketing-sales alignment. Additionally, it suits consultants and agencies specializing in B2B marketing strategies seeking to enhance their expertise and deliver measurable business outcomes for clients.

Course Modules

Explore the fundamental principles that set B2B marketing apart. Understand organizational buying processes, market characteristics, and the importance of relationship-building in long sales cycles. Set the stage for developing customer-centric marketing strategies.

Dive into account-based marketing frameworks to identify and prioritize key accounts. Learn segmentation techniques, persona development, and customized messaging strategies that engage decision-makers and influencers within target organizations.

Analyze the typical B2B buyer journey stages to tailor marketing efforts accordingly. Develop techniques for managing post-sale customer engagement, retention, and upsell strategies that maximize lifetime customer value in B2B scenarios.

Master the art of designing multi-channel marketing campaigns that align with organizational objectives. This module covers campaign goal setting, cross-functional coordination with sales, and deploying content across digital, email, social media, and events for maximum impact.

Learn how to leverage digital marketing tools, automation platforms, and CRM systems to nurture leads and enhance buyer interactions. Topics include content marketing, SEO for B2B, email drip campaigns, and social selling tactics tailored for business buyers.

FAQs

What key strategies are taught in the Business-to-Business Marketing Training Course?

The course covers account-based marketing, buyer journey mapping, integrated campaigns, digital marketing automation, and performance measurement.

Who should attend this B2B marketing course?

Senior marketing managers, sales directors, business development professionals, and demand generation specialists in B2B industries.

Does the course include training on digital marketing tools for B2B?

Yes, it includes hands-on learning of marketing automation, CRM systems, SEO strategies, and social selling tailored to B2B environments.

How does the course help improve lead quality and conversion?

Participants learn demand generation techniques, lead scoring, and sales-marketing alignment approaches to optimize lead management and conversion processes.

Will this course cover emerging trends in B2B marketing?

Absolutely, it addresses innovations such as AI-driven analytics, predictive marketing, and personalized buyer experiences for future-ready marketing strategies.

Course Dates

Availiable Dates

Place

April 6, 2026

August 3, 2026

December 7, 2026

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