Brand Management and Positioning Training Course

ICTI and Partners Certification

1 Week

20 hours

Classroom, In-House, Online

Price: £3500

Group discounts available. Get Registered for more details.

Get Registered!

The Brand Management and Positioning Training Course at Imperial Corporate Training Institute is a comprehensive program designed for corporate professionals aiming to strengthen their brand strategies and elevate market positioning. This course delves into advanced principles of brand management, from establishing a powerful brand identity to sustaining competitive advantage through effective positioning techniques. Participants will learn how to craft compelling brand narratives, develop unique value propositions, and manage brand equity in complex market landscapes. The course is focused on empowering marketing executives, brand managers, and business leaders with the strategic insights needed to dominate their industry and foster long-term brand loyalty.

Objectives

Develop advanced skills in brand management and positioning strategies to effectively differentiate your brand in competitive markets.
Learn to establish, communicate, and sustain a compelling brand identity that resonates with target audiences.
Master techniques to craft unique value propositions aligned with customer perceptions and market dynamics.
Gain insights into the process of brand portfolio management, including brand architecture, brand extension, and revitalization.
Utilize data-driven tools and market research insights to inform brand positioning efforts and measure brand health.
Build capability to manage internal and external brand communications, fostering consistent brand messaging.
Cultivate the ability to adapt brand strategies swiftly in response to market changes and consumer trends.

Target Audience

This course is ideal for senior marketing professionals, brand managers, corporate strategists, business development leaders, and C-suite executives responsible for building and maintaining brand equity within large corporations and growing enterprises. It is particularly suited for individuals seeking to deepen their understanding of brand management and positioning, develop strategic brand leadership skills, and drive competitive advantage through well-executed branding initiatives. The program caters to those operating in diverse industries who want to transform their brand approaches into sustainable business growth.

Course Modules

This foundational module explores the core concepts of brand management and the importance of strategic brand building in a corporate context. Participants will examine how effective brand management influences consumer behavior and business performance. Key topics include defining brand purpose, core brand values, and the role of brand identity in market differentiation.

Learn how to develop a distinctive brand positioning that resonates across various competitive environments. This module covers methods for analyzing market and consumer insights, crafting unique points-of-difference, and positioning strategies that carve out a sustainable niche. Practical exercises focus on aligning brand messaging with corporate objectives and consumer perceptions.

This section emphasizes the importance of building and measuring brand equity through strategic activities. Participants will explore brand equity models, tools for tracking brand health, and techniques for leveraging secondary brand associations to enhance brand strength. The course will also teach how to translate brand equity into financial value and market share growth.

Focus on the tactical aspect of brand management by designing integrated marketing programs that bolster brand positioning. Topics include utilizing the marketing mix effectively, managing brand elements such as logos, slogans, and packaging, and executing consistent brand communications across channels.

Participants will learn to develop a coherent brand architecture that organizes multiple brands within a portfolio. Critical areas include brand hierarchy, extension strategies, and managing brand portfolios for growth and diversification. Best practices for revitalization and reinvigoration of aging brands are also covered.

FAQs

What topics are covered in the Brand Management and Positioning Training Course?

The course covers brand identity creation, brand positioning strategies, brand equity building, portfolio management, internal branding, and measurement techniques.

Who should enroll in this course?

Senior marketing executives, brand managers, strategic planners, and C-level leaders responsible for brand growth and market positioning in large or growing organizations.

Will this course provide practical tools for brand positioning?

Yes, participants will learn to develop actionable brand positioning statements, craft compelling brand messages, and utilize analytics to measure brand health.

How does the course help in managing a brand portfolio?

It teaches how to structure brand hierarchies, execute brand extensions, and optimize portfolio diversification while maintaining overall brand coherence.

Is there a focus on digital branding and social media?

Absolutely, the course explores current trends in digital branding, including social media engagement, content marketing, and omnichannel brand consistency to stay competitive.

Course Dates

Availiable Dates

Place

April 6, 2026

August 3, 2026

December 7, 2026

Register

Course:

Place:

Category:

Course Date:

Language:

Duration:

Number of Attendees:

Participant Type:

Full Name

Job Title

Phone

Mobile

Company

Address